Intercultural Communication

an interdisciplinary approach: when neurons, genes, and evolution joined the discourse

Auteur Mai Nguyen-Phuong-Mai

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ISBN

9789462985414

Bindwijze

Paperback

Taal

Engels

Auteur

Mai Nguyen-Phuong-Mai

Uitgeverij

Aup

Jaar van uitgifte

2017

Aantal pagina's

360

Waar gaat het over?

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind. It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses. The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

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