Social Media Marketing
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ISBN
9781473913011
Bindwijze
Paperback
Taal
Engels
Auteur
Uitgeverij
Sage Publications Ltd
Jaar van uitgifte
2014
Aantal pagina's
352
Waar gaat het over?
Social Media Marketing was the first textbook to cover this vital subject. It shows howsocial media fits into and complements the marketers toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brands marketing communications executions, and harnessing social media data to yield customer insights.
The authors outline the Four Zones of social media that marketers can use to achieve their strategic objectives. These include:
1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon)
This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.
The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm
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